Tag Archives: IT

How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Top 3 Email Archiving Strategies For Your Enterprise

Email archiving strategies are essentially of three different types: in-house email archiving, hosted email archiving and hybrid email archiving. In this article we will explore the strengths of each of these strategies.

a) In-house email archiving, as the name suggests, is doing the email archiving completely within the enterprise; the data center is hosted and managed by the enterprise itself. In-house email archiving helps keep information within the enterprise, and it also ensures that tailor-made email archiving elements can be achieved that suit the enterprises goals and objectives. Such an email strategy ensures that enterprises have complete control over their email as well as ensures that they can be in command of the finances kept aside for email archiving purposes.

b) Even as there are plenty of enterprises who promote in-house email archiving, there are a few problems too, such as increased archiving maintenance costs, hiring of extra resources, etc. Owing to these problems, many other enterprises opt for hosted email archiving. In the hosted email archiving system, an enterprises emails are sent to the service provider who is entrusted with the job of storing it and ensuring that it can be retrieved whenever the enterprise wishes to see it. Since it is a simple exchange of service and the price paid is for a service, it can be stopped if the enterprise is unhappy with it. Alternatively hosted email archiving works for smaller enterprises who do not have a full-fledged IT department, which means that all their IT and systems worries about email archiving will be handled by the outsourced email archiving partner.

c) Despite the numerous benefits of a hosted email archiving system, many enterprises feel that asking an outside partner to manage their confidential email records can be detrimental for their enterprise. Therefore many enterprises are disinclined to opt for an external service provider for their email archiving needs because they still want to have control over their confidential email information. Such enterprises often opt for hybrid email archiving strategies. Email archiving solutions such as hybrid email archiving quite simply combine both in-house and hosted email archiving strategies and merge the actual benefits of the two. A system is typically fixed at the enterprises worksite which manages all the capturing of email traffic and sends it as an encrypted code to the service provider to be stored for future use or retrieval by the enterprise.

Enterprises are typically looking for email archiving solutions and strategies that are within their budgets and are also capable of providing the best possible service for data retention and retrieval.

Messagesolution Releases Enterprise Email Archive 5.6 At Microsoft’s Teched Conference

MessageSolution, Inc., the leading innovator in email and file archiving for electronic discovery, litigation support, compliance, and storage management launched the next version of its award-winning Enterprise Email Archive product line – Enterprise Email Archive 5.6 at Microsoft TechEd 2008 in Orlando, Florida. Held annually, TechEd is the premier technical education conference.

“With the release of MessageSolution Enterprise Email Archive 5.6, legal counsels, internal auditors, executives, and IT administrators have access to a more user-friendly design and an extremely feature-rich workflow, said MessageSolution CTO Jeff Liang.

The new version of Enterprise Email Archive delivers more powerful archive intelligence tools for internal auditors and executives, including drill-down analysis and comprehensive reports. Adding to Enterprise Email Archive 5.6s visual appeal is the ability to create ad hoc professional-style reports from the archives built-in logs and audit trails. Businesses can now clearly illustrate internal record-keeping statistics and easily share reports with colleagues.

Along with improved business intelligence reporting, Enterprise Email Archive 5.6s expanded litigation support features enable businesses to protect corporate intelligence while optimizing storage resources, Liang continued.

Enterprise Email Archive 5.6s enhanced litigation support features include the ability to apply classifications and unique retention policies to case-relevant emails for litigation hold. Enterprise Email Archive 5.6s email classification, privileged email management, and advanced tagging functionalities will help businesses streamline the processing of large volumes of data.

MessageSolution has helped organizations worldwide facilitate the entire legal discovery process, with everything from targeted data search to collection of electronic documents, deposition hold, and complete preparation for the final trial presentation, said Liang.

Enterprise Email Archive 5.6s notation feature also allows legal counsels to share case-relevant information about archived items without impacting archived data in any way. Legal professionals, internal auditors, and end-users can speed along discussions of archived data for litigation events, internal audits, or even business-critical projects.

About MessageSolution:

MessageSolution is the top provider of email, file, and instant message archiving, electronic discovery, compliance, and content storage management. MessageSolution’s products enable organizations to mitigate risk, reduce costs and storage requirements, optimize server performance, and comply with industry and federal regulations. Based in Silicon Valley, California, MessageSolution maintains operations in North America, Europe, and Mainland China, along with distribution channels in Europe, South Africa, Australia, and Asia Pacific.

MessageSolution’s award-winning products, Enterprise Email Archive and Enterprise File Archive, are cross-server onsite archiving software applications. Both products serve organizations across all industries, including finance, health care, education, manufacturing, government agencies and non-profit organizations worldwide. MessageSolution’s products free IT administrators from daily maintenance and increase overall employee productivity.