Monthly Archives: June 2017

Email Marketing Tips

Many businesses make use of email marketing. There are a number of benefits to this form of marketing. It can be extremely cost effective as unlike sending a letter, sending an email doesnt cost anything (although you may be paying for professional email marketing services). An advantage over calling potential customers is that calling at an inconvenient time can mean a lost opportunity. If you email at an inconvenient time, the recipient can read it when it suits them. Below is some email marketing advice with some tips on running a successful campaign.

Research Your Readers

To need to know who you are sending your emails too. You dont want to just send then to as many people as possible hoping that you will somehow capture some business. This will be a waste of time, and if you are paying for email marketing services, money. You need to decide upon a target audience to make sure you are sending them to those likely to be interested in what you are offering.

Clarity

Clarity is very important in an email marketing campaign. Like any type of advertising, you have to make sure it is made clear who you are, what you do, and how your products or services can be beneficial. While being important that you get your message across, you shouldnt overcomplicate things.

Your Email Must Stand Out

With email marketing first impressions are everything. It is easier for someone to delete your email (and therefore never read it again) than read it. You need to hook them in and not ramble on about unrelated matters before getting to the point further down the page. You need to interest them early and be unique. You should be as brief as possible and concise.

People Dont Trust Emails

Most people receive a lot of spam emails and when receiving something they are not expecting may be inclined to delete it immediately. Make sure your emails arent mistaken for spam. Use a descriptive title to give readers an accurate idea of what the email could be, without seeming spammy.

Build Trust

It might be a good idea to offer your readers something for free with your first email to them. This could simply be some useful or informative information (without giving away your secrets). This will make them more likely to read future emails. Not trying to sell anything with your first correspondence is a good way to built trust.

Personalisation

Where possible treat readers as individuals so they dont feel as though they are just one person on a long list. Use their name if you can and aim to meet their individual needs.

Andrew Marshall (c)

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

FOREX Day Trading – The Dangers of Curve Fitting

In Forex day trading you see many systems that have fantastic track records in back testing, yet they can never match this performance in real time and the trader wipes out his equity.

The reason for this is the concept of curve fitting – if you don’t understand its significance you will lose.

Many traders buy hypothetical track records, or devise their own by running their signals over past data and any track record in day trading is curve fitted.

Why?

Day trading by its very nature doesn’t work.

You never get a real time track record of profits, so any track record has to be curve fitted to make a profit.

So what is curve fitting?

It means fitting the trading signals to the data ( you can of course do this on past data as you know the closing prices ) and making sure that the track record is profitable.

It’s very similar to shooting at a barn door and then drawing a cirlce around each one, after the shots are fired to amek them all bulls eyes.

Of course bending the system to fit the data doesn’t work and profitability is simply an illusion.

Examples of curve fitted systems are

Ones with lots of rules and parameters, or unique rules and parameters for different trading conditions, or contracts.

If you curve fit a system, be it in day trading or long term trend following, it will lose.

No reliable data

Day traders have to curve fit in hindsight to make a profit, as in real time volatility is random and its impossible to predict price direction.

To make money in any form of trading you need to play the odds and you can’t do that in day trading.

When you buy one of those enticing day trading systems offering you 100% profits or 70% success rates ask for the real time track record and you won’t get one.

The one presented to you is hypothetical and done knowing the closing prices and has been curve fitted.

Try and trade any day trading system from a vendor in real time and you can kiss goodbye to your account equity. Don’t fall for the hype of day trading systems see the reality, which is a sure fire way to lose all your money quickly.

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Which Investment Is Riskier Foreign Exchange Or Commodities Trading

In the financial markets, there are several investment instruments that one can pursue. Times have changed and the capital driven markets have increased in popularity in recent years. Its of essence to note that the majority of these investment instruments normally have some correlations with the market data such as sector indexes, currency prices, and commodity prices. Out of the investment opportunities available out there, foreign exchange trading and commodities trading are considered to be the most risky.

The foreign exchange market is more volatile than the commodities market. Generally, the movements witnessed in the moving averages and the Relative Strength Index (RSI) is larger in the forex market than in the commodities market. This is to say that the level of trading activity in the commodities market is not as much as in the forex market. A trader risking 30 pips in the forex market is likely to experience loss faster when the trade goes against his or her expectations.

The risk of trading in the commodities market is lower because the daily movement of prices does not tend to be much. For example, in a day, the price of gold may move by about 1-10 pips. Therefore, losing 10 pips or gaining the same amount of pips is not very risky. Lets take an example of EUR/USD currency pair in the forex market: the pair usually moves by about 50-150 pips per day. Thus, this increases the level of risk a trader is exposed to.

The movement of currencies in the foreign exchange market is determined by several factors, chief of which is the economic health of the country a particular currency represents. At one time a currency may be depreciating in value because of the release of some poor economic data, and moments later, the same currency may start appreciating because of some impressive data. As such, success in the forex market requires someone with an active personality who can stay up-to-date with the events in the world. On the other hand, the movement of commodities is not influenced by such many factors; therefore the risk of investing in them is much lower.

To this end, it goes without saying that investment in the foreign exchange market is riskier than investment in the commodities market. Apart from its many benefits, investment in the foreign exchange market is a considered to be a more risky choice of trading.

Cheap Bass Boat Insurance Quotes

Bass boat insurance is specifically designed for the unique needs of people who love to go fishing. The standard insurance policy wont generally cover the needs of an owner of a fishing boat. There are restrictions on size, types and speed of propellers, and other factors that are often waived by insurance firms.

Bass boat insurance is intended for people who are really serious about fishing. That is why the kind of boat they own is a very important factor when theyre filling up their insurance quotes.

It is important to note that bass boat insurance quotes include limited commercial use. This is to ensure the risk coverage that is associated to fishing and other competitive incidences.

A sign that the insurance is credible is when it comes from an insurance provider that offers 24/7 assistance.

If that is the case, it only comes to show that the insurance agents of the bass boat insurance plan you signed up for are very knowledgeable and can accommodate you with your concerns.

Another given is that the best bass boat insurance offers their clients and potential clients a number of coverage. Standard components are the coverage of liabilities, physical damage, and medical payments.

The fully insured boats are protected for the hull and machinery. This includes the inboard and the outboard motors.

The boat may be in use or not, in storage or towed, it doesnt matter. If there is bass boat insurance, the safety of the boat is assured.

To elaborate more on the best bass boat insurance, they provide the three following policies. First and foremost, there is an agreed value on the insurance quotes. It may be costly when compared to the others but this is because there is more coverage when compared to the general-priced bass boat insurance plans.

You can easily compare the standards that are included in one plan to the other. If you feel that you need to add more to the cost because it will allow you to have peace of mind knowing that no matter what happens to your boat, bass boat insurance has your back.

The second standard policy of the best bass boat insurance is an actual cash value. Depreciation is taken from the value of the watercraft. If there is total loss, then the boat insurance rates are less expensive.

Finally, the liability only fishing boat insurance is also available in these kinds of insurance plans.

If there are damages to a boat that is not insured with the policy, then the bass boat owner will have to spend so much.

Not Your Typical Flea Market

Edmonton, AB has a discount market that many do not know about, its called the Super Flea Market and it’s located on 50 Street and Yellowhead Trail. This is not your typical Flea Market, what it is, is a hidden gem for shoppers. Over 70% of the products are brand new. They range from designer clothes, purses and jewelry to toys, shirts, caps and much much more.

As a money saver like many of you, I am always looking for the best deal. Even when I go shopping for groceries, I grab coupons for the products Im buying or will buy the brands that are on sale. Its human nature to do this, everyone does, so dont be afraid to save a buck or two. That is why I go to flea markets on weekends as they have come along way from the garage style environment to basically mini money saver malls.

The Super Flea Market is owned and operated by Marwan Moussa has transformed the old age garage style market to a modern mini money saver mall, chalk full of new products and services. He has 2 locations and each one has its own food court. Talking to John Pottie, manager of the northside Super Flea, he tells me people are lining up to get booths and tables for this place. Where do you find that?

I have talked to many of the vendors there and they tell me that they wont leave because the atmosphere is clean and the traffic is steady. This is a good sign for success. There are video game vendors, computer repair shop, cell phone store, coin vendors, these are vendors that you would not regularly see in a Flea Market.

So, my whole point here is, if youre looking to find a great bargain on new products, dont pass up flea markets as they just might surprise you. If you live in Edmonton, AB, Canada or surrounding area, I suggest you stop by on your weekends as you will probably find things your looking for but at a great deal!

Astronics Corporation Defense Company Profile, Swot & Financial Report

Synopsis

“Astronics Corporation: Defense Company Profile, SWOT & Financial Report” contains in depth information and data about the company and its operations. The profile contains a company overview, business description, competitive benchmarking, SWOT analysis, key facts, information on products and services, key Employee biographies and details of locations and subsidiaries.
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Summary

“Astronics Corporation: Defense Company Profile, SWOT & Financial Report” is a crucial resource for industry executives and anyone looking to access key information about “Astronics Corporation”

“Astronics Corporation: Defense Company Profile, SWOT & Financial Report” report utilizes a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. ICD Research strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Scope

Examines and identifies key information and issues about “Astronics Corporation” for business intelligence requirements.
Studies and presents the company’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
Provides data on company financial performance and competitive benchmarking.
The profile also contains information on business operations, company history, major products and services, prospects, key employees, locations and subsidiaries.

ReasonsToBuy

Quickly enhance your understanding of “Astronics Corporation”
Gain insight into the marketplace and a better understanding of internal and external factors which could impact the industry.
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Key Highlights

Astronics Corporation (Astronics) is one the leading suppliers of high performance lighting and power management systems to aerospace and defense industries. The company, along with its subsidiaries, designs and manufactures advanced, high-performance lighting systems, electrical power generation systems, aircraft safety systems and electrical power distribution systems. It also provides automated diagnostic test systems, training and simulation devices, and safety and survival equipment for military applications. It major customers include Panasonic Avionics Corporation and the US Department of Defense. The company supplies its products in North America, South America, Asia and Europe. Astronics is headquartered in East Aurora, New York, the US.

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