Category Archives: Marketing

Red Planet Marketing Ltd Offers Comprehensive Solutions To All

Red Planet Marketing Ltd, the company that has been rendering valuable service to the direct marketing sector for over a decade now, specialises in offering comprehensive solutions to all.

Red Planet Marketing was formed in 2000 in Leeds as a result of the efforts of Mars Cowley, the Managing Director of the company. Mars Cowley and her team of die-hard sales and marketing professionals worked hard to realize their dreams, which were all big ones. They wanted the company to conquer new heights in the direct marketing sector and hence they dared to take challenges head on and think on totally new lines when it came to running their promotional campaigns. Their efforts gave spectacular kind of results and the company expanded and later shifted base from Leeds to London. The company now reaches out to an impressively large number of clients representing different sectors and the customers are spread all across the length and breadth of the UK.

As a leading direct marketing company in the UK, Red Planet Marketing Ltd specialises in offering comprehensive solutions to all- clients as well as customers. The company offers clients the most appropriate of marketing solutions, helping them promote their products and services using innovative strategies and the right kind of marketing moves. The company offers to the customers perfect shopping solutions, helping them to shop for quality products sitting in their homes or from their workplaces. Using the unique Human Commercial methodology, the company builds up a perfect and direct kind of rapport with the customers and gets to form a clear and correct idea of their needs, interests and changing lifestyles. In accordance with these, the company brings to them the kind of products that they need, at all times. The main attraction of this is that the products are all of international quality and the price always attractive. The customers always find their interests safeguarded and they understand that the company stands as much for them as it works hard to promote the interests of its clients.

It’s perfect goodwill, earned by sheer hard work and its concern for the welfare of all, that has worked in favour of Red Planet Marketing Ltd and its marketing campaigns.

Network Marketing is a Pyramid

There are many questions that people ask regarding Network Marketing; however, one of the most popular questions that most people ask “Is Network Marketing a Pyramid”?, which means that ONLY the individuals at the top of the Network Business make the majority of the money. The answer to this question is definitely NO!! Network Marketing has a structure based on productivity, not seniority like ALL Corporation in the World.

For instance, in any business in the world they use a Pyramid structure; in which, starts with the CEO on top of the organization, then Vice President, then General Manager, and managers and so on. In this structure, who is going to make more money? Yes, the CEO, whom is the person on top of the organization. They are paid on experience, education and seniority, even though they might not be the most productive individuals of the corporation.

Is this a fair system? In my opinion, I do not think so. A fair system is where individuals are paid based on their productivity. Whom ever produces more, get paid more, whom ever is less productive gets paid less. I believe this is a much fair system. And this is the system that Network Marketing Business emphasizes.

No matter what your education or your previous experience, you have the exact same opportunity as every other “independent representative” of your company.

In fact, even the Master Distributor (similar in position to the CEO in the corporate America business model) can be out-earned by ANY distributor who is more productive and adds more to the bottom line.

In my opinion, and that of Warren Buffet, Donald Trump, Richard Kyosaki and Dr.Charles King, we believe Network Marketing is the fairest business model. In fact, it is the only business model that I know of that truly rewards productivity and allows absolutely anyone, no matter what their background, to achieve true wealth.

Top 10 Email Marketing Tips

Email Marketing Tip #1: Collect targeted audiences email addresses by SPAM free opt-in subscription manager or trial download options.Sending emails to millions may not work; sending mails to target tons will work for you. So, avoid buying bulk email list from third parties. Always use your opt-in list for your bulk email marketing. Collect email IDs from your website blogs, forums, and trial downloads, registrations.

Email Marketing Tip #2: Group your email list based on product/subject categories to avoid sending non-interest emails.

Email Marketing Tip #3: Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail.

Email Marketing Tip #4: You must always have an unsubscription link in your email.If the user unsubscribes from your list, you must stop sending emails to that email address.

Email Marketing Tip #5: Avoid sending same message multiple times to same email ID. Your Email Marketing Software should have reliable tracking to control redundant emails.

Email Marketing Tip #6: Many email clients will not allow attachments while receiving and may mark such email as SPAM or move to JUNK folders. You need to avoid attachments to reach your subscribers inbox. In case if you want to show some attachments to your subscribers, upload on your website and send an URL to download the file.

Email Marketing Tip #7: Try to reduce the email content in order to deliver fast and also to improve readers count. Make simple and clear text message with link to your site regarding the announcement. Email Marketing best practices is to avoid SPAM and reaching recipients inbox. Text emails are faster than HTML emails and may avoid many SPAM issue

Email Marketing Tip #8: Avoid SPAM filtered words in your article to reach your audiences.

Email Marketing Tip #9: Most of the emails should be delivered to your subscribers in the week days to get maximum benefits. However, personal user products like weight loss, health, beauty items, etc. and related emails must be delivered in the holidays to get more attention.
People will love to search these kind of products in the week ends at home, not at office.

Email Marketing Tip #10: Reducing the price is a good technique to attract buyers during economic downtime. Create offer pages and coupons and start sending emails to your opt-in list. This will get more sales than regular sales.

Good luck for your Email Marketing Success !

Affiliate Marketing Tips That Will Help You Become Successful

There are many people online that are trying to make money with affiliate marketing. This is a great way to make money online if you know what you are doing. Many people never figure out how they can become successful because they don’t take the time to research it. There are many tips, eBooks, reports and other things that can help you learn what you need to know about affiliate marketing. You just need to take the time to learn.

Here are some affiliate marketing tips that can help you achieve the kind of success you want. Many people have been successful making money with affiliate marketing and you can too.

One: You need to educate yourself about everything you can find on affiliate marketing. This is very important to you becoming successful. You are going to have to familiarize yourself with the tools that will help you to succeed in affiliate marketing. You will also need to learn about the different marketing methods that you will need to use to get traffic to your online business. There are many things that you will have to know and it is up to you to find out what they are and learn about them. You will never achieve success if you don’t take the time to do this.

Two: You need to sit down and come up with an affiliate marketing plan. List all of the different marketing methods that you know of and do some research to find out about any that you are not aware of. Then make a list of the ones that you want to try. You want to have five to seven methods working for you at all times. So, always start with your list and then pick one method to try first. Once you have that method mastered, you can add another one to the mix; doing this will stop you from becoming frustrated and discouraged.

Three: Get help when you need it. You will need help if you want to build a successful affiliate marketing business. Other internet business owners can be a great source of help for you. You can find them hanging out in forums, read their blogs or websites and if necessary you can also contact them. Building a successful business online is not as easy as most people make it out to be and having help is essential to you finding the success you want.

These are not all of the affiliate marketing tips that you need to know but they are very important ones. It is important for you to take the initiative and do whatever it takes to succeed with your online business. No one can do this for you. So, start researching how other business owners make money with affiliate marketing. You can learn a lot this way. So, get started now.

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

Make The Most Of The Marketing Mix

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Affiliate Marketing Success Rate…shocking But True!

For some, the time frame to success is far less with some people getting to the money making stage a lot quicker.

This can be possible with a number of ingredients like the time you are willing to devote to learning and the time you devote to developing your business, also the level of finances that you have available and the affiliate business you opt into.

Before you opt into any affiliate marketing business online you must first understand your chances of success. I could be like the thousands of others online that claim affiliate marketing is easy and anyone can do it! Make money here make money there! Some would have you believe that you can make a virtual ATM online spitting thousands of dollars at your request!

The TRUTH is this is not a complete lie and there is some reality to what they say, but it will take for you to learn a lot of information and be able to link it all together and be competent in all areas of your marketing and most definitely your advertising methods before you could achieve a virtual ATM on request!

Out of everyone doing affiliate marketing online right now the success rate is appalling! Only four percent and maybe slightly higher are actually successful the other 94% to 96% are struggling or even worse making nothing at all.

Now that might sound dreadful huh! That’s only 4% to 6% that are actually doing well, but there is some light to the end of that tunnel! Every one of those people that are in the successful percentage, they made it right! Which means it’s possible and very achievable the only hard part is learning how they did it and applied it!

One thing is for sure for the leaders in the affiliate marketing scene they all understand the following:

#1.When the going gets tough the tough gets going!

#2.They all understood if someone else can do it then so could they.

#3.They structured there day and time in a manner that progress was inevitable.
#4.They didn’t stop pushing forward and striving to advance there skills.

#5.They looked for ways and means to level or advance on there competition!

#6.They understood the importance of study and learning.

Truth is you can never stop learning! And the reality is the internet is constantly evolving, which means your online efforts and strategies should be evolving with it! If not you will be left behind, there is only one way to success! That way is forward.

So if learning, studying or genuine hard work is not your thing then maybe affiliate marketing is not an option!

Email Marketing Vs. Direct Marketing Which Is Best

Hmm this question is important, but it looks like another one: radio or TV advertising, which is best?

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers database.

What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics?

Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

With email marketing and direct marketing, you want to be sensitive, and granular. Get into the nitty-gritty, strategic marketing. It is not time for playing aside particularly in todays Economy when crisis is driving us nuts and people are not tracking their business activities like this is normal.

You are not running a common business, your clients are not common (but special), and your marketing should not be common (but remarkable).

Direct marketing has been used for hundred of years by mail order catalog companies to sell their magazine subscriptions, products and services. It is an old approach, yet, email marketers are still overlooking it, and running their business like email is something new.

It is a new platform, but it is based on the same old direct marketing principles. Brands and companies who are trying to reinvent email and not take into account direct marketing fundamentals are shooting in dark.

Because direct marketing is here to stay for as long as people will buy from other people and companies that they like, know and trust. And the top three main principles one should integrate in their business are:

1. Never email to people you do not know, or do you do not have permission to email. Thus, your email list should be double-optin and CAN-SPAM compliant.

2. Always track your email campaign in terms of open rates, clickthroughs, and sales conversions. Use autoresponders like AWeber and GetResponse and analytics for your site/page.

3. Never mix mailing lists, but segment your email marketing. One list should be made up of prospects. Another list of first-time customers. Another one of hot buyers, consisting of people who bought from you at least twice. And cross-promote to each other, advancing prospects to customers, and customers to hot buyers, and hot buyers into raving fans.

Ganoderma Organo Gold Coffee Network Marketing Survival Training Part Ten

The next thing you need to teach your new distributor at your Survival Training session is to develop or adhere to a Lead Follow Through System. Once they have given out the pre approach packages they then need to follow through by contacting their new prospect and asking them what they thought of the contents of the pre approach package and to answer all their related questions about the package and the ganoderma organo gold coffee network marketing business. As an example of being organized and using an appointment book or planner, you give a pre approach package to your prospect Jane. So you write in your planner or appointment book. Pre approach package given to Jane on 1 January 2013. Write in their planner follow up with Jane on 3 January 2013 about the contents and questions regarding the pre approach package.

You meet Jane on the 3rd January and then you schedule and place in your planner the presentation scheduled with Jane for the 5th of January 2013. Jane attends the presentation on the 5th and they go home with the Organo gold materials or products package. You write in your planner to follow-up with Jane on the 7th of January 2013 to discuss the Organo Gold materials package and to answer any questions she may have. This is the organized approach using a planner and it continues all the time for as long as you are a network marketer managing and running your own ganoderma organo gold coffee network marketing business. The point of having a planner or appointment book in network marketing and to be organized works as follows.

You wake up in the morning and it is say the sixth of the month, you open your planner or appointment book or calendar on your computer or whatever system you have and you see that you have say three presentations that you need to do for the day, one Getting Started session and one Survival Training session, a few phone calls to new prospects and so on. Without a planner or appointment book of some sort to write these things down in, you will never remember them all and will not run your business effectively or efficiently as you could. This will lead to you not making as much money from your ganoderma organo gold coffee network marketing business as you should and as you can.

Please add me as one of your skype contacts, my skype id is clydethorburn , or contact me here at Ganoderma Organo Gold Coffee so that I can answer any questions you have and to also help you join Organo Gold if you choose to do so.

Visit Ganoderma Organo Gold Coffee to understand what the Organo Gold Company offers all distributors.