Category Archives: Marketing

The Differences Between Niche Marketing And Mass Marketing

Niche marketing and mass marketing have many differences, the most common of which is the size of the market or group being targeted. Aside from targeting a smaller market, a niche marketer has a particular focus and knows which group he needs to concentrate on. In most cases, niche marketing focuses on markets that are not reached by mainstream providers. On the other hand, mass marketing deals with big numbers and an even bigger community. If a mass marketer targets parents, a niche marketer will go smaller, targeting the more specific group of single parents.

In mass marketing, the focus is normally on attracting as many customers as possible. The big challenge, however, lies in the fact that the target market is one whole big chunk and it will be a Herculean task just getting all the customers to like the product. Marketers will need to break down this big customer group into smaller ones. If the mass marketer’s target market are parents, he will have to find a way to create different segments, like one for married parents, another for unmarried parents, a third group for single parents, and a fourth group for divorced or separated parents. The list can go on and on as the marketer tries to look for more segments; one can be based on the parents’ age group and another can be on the financial capabilities of the parents. It’s a long and tiring process.

Now, for niche marketing, it is an entirely different process. Since the target market is already small, concentrated and narrowed down, there is no need to break down the market into different segments. The customers are already properly identified. If the niche focuses on single parents, it becomes easier for the marketer to gather information from the customers. It will be easier for him to reach out to his customers and find out what they need and what they want.

Another noteworthy difference between mass marketing and niche marketing is the fact that mass marketing uses expensive forms of media to reach out to the people. Marketers and their agencies/companies spend thousands of dollars advertising on radio and television. Niche marketing, for its part, has a budget that cannot support mainstream media advertising. The most common forms of advertising strategies used by niche marketers are the electronic mail and snail mail (post office mail). Niche marketers may also use networking for their advertising needs. Ever since the advent of the Internet, niche marketers have found it easier to attract customers. By just making sure that their website is informative, attractive, and relevant, they will be able to draw in customers who are searching for the product or services that they offer.

Taking into consideration these differences, it is therefore safe to conclude that the best option for effective advertising and marketing is the niche process. Niche marketing is the way to go for those who want to bring their businesses and products to greater heights.

How To Warm Up Your Cold Email Marketing List

Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?

Don’t worry most affiliate marketers suffer from that very same problem.

It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.

I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.

First, you have to inject some passion into your email subject lines.

Ask questions.

Try shock tactics.

Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.

To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.

Second, your email contents must be of value.

There is no point getting a person to open your email if the contents are useless.

It is simply not good enough to send people on your email list promotion after promoting.

The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.

Lastly, structure you email correctly.

Make it easy for the reader to know what action to take.

Always include a ps.

Try to write your emails as if you were talking to a friend, keep them friendly.

Story telling is highly effective too if you can take a real life situation and blend it into your email content.

Above all you should always be honest.

Never make false claims or lie in an email.

Keep it real!

Now you know three ways to improve you email marketing success, head over to your autoresponder and amend your current emails.

One last point, know your numbers, most autoresponders provide very detailed statistics on open and click rates, be sure to monitor them and adjust if required.

Timing And Your Marketing Plan

There’s always lots of talk around what marketing tactics you could or should include in your marketing plan. But one subject that kind of gets glossed over is one of timing.

The timing of your marketing is an important factor in how successful not only your plan is, but how effectively you implement your marketing plan.

Keep in mind that different marketing tactics have different timing needs.

For example, tactics such as a bi-weekly ezine or newsletter, monthly teleseminar, and thrice-weekly blog posts are all ongoing. These regularly occurring activities help to create a consistent presence and keep you and your business top-of-mind.

Other marketing tactics are scheduled around your “events”. For example, you finish writing your new ebook or new 8 week course and are now ready to launch it. You’ll have to figure out when the launch date is and schedule specific marketing around that event. You’ll want to make sure that the timing of these do not interfere with your regular marketing activities.

Timing of your marketing is also impacted by others’ events. You may be invited to speak at a large workshop or telesummit. You have no input into the date of that event and need to time your marketing for this around marketing for your own event or activities.

Another thing to keep in mind around the timing of your marketing plan is the frequency with which you are communicating with people on your list and other places.

For example, I have a weekly ezine that goes out every Thursday. I schedule teleseminars on usually one or two Tuesdays each month and I need to send out emails to my list to let them know. That usually means one email to tell them, another email to remind them and one more with the recording the day after the teleseminar.

If I’m launching a new product or a service, I need to send out emails to people to let them know about it. Depending on the cost of the product or service, this could be anywhere from 2 – 6 emails.

You can start to see how if I didn’t put some thought into the timing of these marketing emails, I could be bombarding my list with way too many emails in a short period of time. And I don’t want to do that! It’s not nice and not effective either.

These examples clearly show how timing is a big part of your marketing plan. That’s why some kind of marketing calendar is so important. I have a hard copy calendar that I use a pencil to schedule ongoing activities and then try to fit in the other activities that I want to do. I use the eraser a lot!

My marketing calendar is the first thing I grab whenever I’m thinking about doing my next marketing tactic. As they say, timing is everything!

A Practical Guide To Hotel Marketing Budget Planning

For the success of your hotel business, it is necessary to write a hotel marketing plan. Your professional hotel marketing plan must contain all the relevant information regarding your product or services, target market, target audience and competitors. We can say that marketing plan is one of the most important sections of the business plan. It tells the entrepreneurs where they are and where they want to go.

Your hotel marketing plan must include the following key components:
An Executive Summary
Business Overview
Location, Business Concept
Sample Menu
Layouts and Design
Market Strategy
Competitive Analysis
Industry Assessment
Marketing Strategy
Budget
Management Team
Planning budget is the most important part of any hotel marketing plan. Following are some factors a marketing plan writer must consider, while planning hotel marketing plan budget:
Start with internet marketing: Internet is the easiest way to market your company and your product. If you do not have enough budget for other marketing strategies you can easily create a website that contains all information about your company and product.
Remember your crucial business goals: Knowing your important hotel business goals helps you to generate large amount of profits.
Be aware of changing trends: Avoid making long term goals. The world is changing rapidly. Review your hotel marketing plan at least once in a year.
Marketing cost categories: Divide your marketing costs into two parts:
Initial development costs: This cost contains:
Research development
Content creation
Website design
Marketing systems set up
Ongoing expenses and maintenance: This includes:
E-Mail marketing
Search visibility improvement
Pay per click advertisement
Consulting fees
Analytics and tracking analysis
Website maintenance and development
Most important hotel marketing budget categories:
Staffing expenses
Training fees
Consulting fees
Website optimization
Search visibility improvement
E-mail communications
Media production
Content development
Press relations & media outreach
Below are three marketing budgeting approaches:
Increase overall sales
Build your brand
Save profit
Above are some factors a marketing plan writer should consider, while planning hotel marketing plan budget. Making budget for your professional hotel marketing plan is one of the most important tasks. One should be very careful when making budget for his hotel marketing plan.
You can easily take help from the marketing plan writing services in order to have a successful marketing plan. BizPlanCorner.com is a helpful site that provides you the solutions to your business problems 24/7. At BizPlanCorner.com we provide a good quality marketing plan, which is written by our professional marketing plan writers.

Advantages And Disadvantages Of Viral Marketing

With the aim of promoting their Business worldwide, nearly everybody is looking forward for viral marketing as it is one of the widely available and unbeaten marketing strategies. The concept behind the viral marketing is to use persons who can sway other people to make peer-to-peer product recommendations. If the Viral Marketing is bring about appropriately by you than the strength of people will be snowballing quickly. This is to say that within a short-term, you will be gaining an immediate visitor. And thus, through this sort of advertisement, you are going to generate considerable amount of revenue plus long-term gains by attracting visitors for years to come.

High credibility, high efficiency, low-cost are the great advantages of the Viral Marketing to promote your Business transaction. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively low-cost. Through this, all the Business Owners will dig up the opportunity to get the continuous promotion adjustments as well. Hence, all this will lead them to reach at great heights.

In spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. Viral marketing, like all marketing is hit and miss. It is more risky and controversial as comparative to traditional marketing. If done improperly viral marketing can backfire and create negative buzz.

Besides this, there are more disadvantages to Viral Marketing. Viral content may be a video clip of streaming video and also may be excessively large for the recipient to receive. All may not have the quick connection to the broadband internet, so this can be a substantial issue. The media format may also be a matter of concern if for instance you entail the need for particular software to view the message. If a viral campaign is executed through an email attachment, than software like firewalls and anti-virus may put-off you from viewing the message.

Hence, here we have brief out some advantages and disadvantages of viral marketing.

Why Is Facebook Group The Miraculous Marketing Tool

Developers, entrepreneurs, business organizations and social media strategist are expanding their earning circle and growth rate by creating Facebook groups, which do not really require heavy investment. Facebook group is a very cost-effective, heart-throbbing and traffic-generating marketing tool for any sort of business. Facebook has millions of groups from all walks of life, all regions and every size of business and culture and continuing to grow in a rapid pace. As Facebook is the largest social media network, so there is already a huge market all across the globe which is a plus point for business holders who do not need to build a whole niche, so they can easily track their specific niche in a shortest period of time.

Now what does Facebook group provide to business sector, here are the reasons.

Branding

Having your own Facebook group is like a unique and separate corporate identity. It gives you name, credible image and maximum reach to the existing clients and potential prospects. You can create a Facebook group and share your companys objectives, success stories, photos and videos, important links. These groups are the source of effective communication where you can easily interact with your target market and build a strong relationship for long term success.

Awareness

Awareness is just another factor behind creating a Facebook group. It allows you to announce launches, re-launches, new events, inauguration, conference and seminar publicity and everything you think is needed to be shared with your target market. If you think your next big campaign should be shared with your followers, you should tell them one or two months before the game and Facebook group is a platform you keep contacts with your valuable niche.

Profitability

Profitability doesnt come with having a mike on street and announcement of your very beneficial tooth paste. If you seek for profitability, you need to make a healthy relationship with your customers, create a good will in their hearts and make them as friendly as they can say anything to you. When they say everything, you will know what you should not say to them.

Facebook groups are hottest marketing tool that amazingly go viral and do not cost you much. Very smart and very cost-effective.

Professionalism

All giant multinationals have Facebook groups with their names because it is a standard rule for corporate sector to communicate with customers on social media networks. It also helps you pulling traffic on your website, which is a graphical representative of what you do and why your niche should opt you.

If you want to expand your business locally as well as globally, you should not forget to have a Facebook group with your business name, and you will witness yourself how miraculous it is. Learn more about social media networks at www.socialfactory.net

Dedicated Email Servers For Aggressive Email Marketing

Email marketing is a need of todays marketing era, and for aggressive email marketing we need dedicated email servers. A dedicated email servers can solve so many technical hurdles. Lets discuss how a dedicated server can be beneficial for email marketing campaigns.

Bulk email marketing has become one of the aggressive email marketing technique now days. One of the reason for such kind of popularity because it saves plenty of money and time from the marketing efforts. With the help of sending email marketing we can send bulk email to a targeted audience in just one click and each mail message does not cost too much for marketers.

Beside not wasting money and time, email marketing provides high ROI and an increment in the number of client visit as well in the acquisition of new customers.
However, we can see that uses of blacklisted mail server have resulted in the failure of many email marketing campaigns. As all we know for the successful email marketing we can select SMTP dedicated email servers has lots of features which can make your email marketing campaign successful.

There are so many enterprises have a large customer base and they need to connect with them on a regular basis. But so many times bulk emails fail to deliver at its destinations. Some of the email will fall into the spam folder and will take longer time to get open. And some of them will not reach to its destination folder. The primary reason behind this bad reputation of your email servers. To get rid from this problem SMTP dedicated email servers are worthy options to select.

Highly configured servers for large and small volume email marketing provide ultimate performance. You can accept delivery, privacy and customization.

We can do following things with dedicated email marketing servers.
1.You can integrate with CRM, back-end applications and databases with ODBC and API.
2.You can synchronize with MSSQL with ODBC as well as other available applications.
3.You can authenticate multiple keys with DKIM generator.
4.You can use enterprise feature and large list of email ids.
5.You will get maintenance which includes around the clock network monitoring, updates and data backup facility.
6.High speed for sending bulk emails, you can accept 500000/hour.

A dedicated email servers will provide you dedicated resources, it means you dont need your resources with anyone. Which ensures high performance of the server. Which will result into successful email marketing campaigns.

Factors That Determine The Growth Of Network Marketing Companies

The fastest growing network marketing companies all share the same characteristics. Trying to learn how to expand your business? See what the best are doing and make sure that you have the right product and marketing practices.

The Right Market Niche
Finding a market niche is the first prerequisite for significant MLM company growth. A product that is similar to dozens of others will be very difficult to position properly.

The fastest growing network marketing companies are innovators. They find an empty market niche or they create a new need. This way, companies are capable of guaranteeing their good market positioning. Having to compete against well-established and popular networks is going to make the start of the endeavor rougher.

The Right Marketing Strategy
A good product needs a solid marketing strategy. Identify your audience and come up with a plan for reaching these people and delivering an interesting message.

The marketing plan should be perfected early enough. In a world of tough competition, each company is doing its best in terms of reaching prospects and delivering an attractive message. Define the key interests and preferences of your target audience and build a marketing strategy that corresponds to these factors.

Proper Use of New Technologies
Some of the fastest growing network marketing companies are innovators. They discover new methods of doing promotion, reaching the target audience, selling products and attracting new network members.

Make use of internet, mobile browsing and ecommerce technologies. All of these tools will help you grow your network without having to invest large sums of money in the process. Something as simple as building a functional website can help you maximize revenue generation opportunities.

Training and Support for New Members
Creating team spirit and increasing the loyalty of your network members can also be determining for the success of the company.

Invest in training new members and providing them with the tools needed for the establishment of a successful career. Network members who feel supported will be willing to recruit other individuals and grow the business.

Team activities, training sessions and seminars are the key to building a great team that will feel stimulated and encouraged to sell more. The team dynamics should be in the foundation of your business growth strategy.

Establishing and growing a network marketing business can be easy, depending on the preliminary research and the business strategy that you come up with in the beginning. Take your time to prepare yourself and to create the perfect plan. Knowing what you are doing and where you want to be in the future will make it much easier for you to figure out how to get there.

Using Web2.0 Marketing To Build A Solid Internet Business

Over time the internet has continuously changed and evolved for the better.There are so many entrepreneurs that have failed pursuing an internet marketing career for numerous reasons.One of the biggest problems has been a lack of traffic due to poor marketing efforts.But with web 2.0 marketing, that has all changed.

Unless you knew a lot about the internet or received incredible training and assistance, it used to be common to be thrown into the shark pool on the internet.Before you had to be tech savvy just to have a minute amount of success.But web 2.0 marketing is making it easier for even the average person to start a business and have success.

An internet newbie will have it easier to apply new marketing strategies with this new strategy and have a site that prospects and customers actually visit.And web 2.0,also known as social media, is a simple strategy to learn.

Social media refers to users interacting with the content on the web.This includes creating web pages, interacting with others socially, creating blogs, writing articles, and posting videos. This is the key to generate massive targeted traffic and ultimately being successful on the internet.As mentioned above, you do not even have to be tech savvy to pick up on this strategy.

Writing articles is a great way to generate traffic because of the brilliant ideas and information you can disperse.You have the possibility to share your ideas with the rest of the internet but also generate new ideas.After writing your articles, submit them to as many article directories as possible.A link to your site will be in the resource box and this is how people will be able to find you and be directed to your site.

Blogging and social interacting with others is even more important than writing articles.It is vital you get out on the internet and interact with people in whatever way you can. This allows you to become known and show who you are aside from just a person hiding behind a small business.

Blogging is a way for you to build relationships,learn what other people are looking for and share your ideas with others.The more people you network with and build a friendship with, the more people will begin to trust you.And as soon as you have gained the trust of your prospects, you will have them coming to your site over your competitors.

The internet is a highly competitive market with hundreds of thousands of web sites.To become a huge success on the internet, you must separate your self from your competition in any way you can.Web 2.0 and blogging is the perfect opportunity for you to increase your traffic volume and generate more sells.

Internet Network Marketing Tips – How To Create A Torrent Of Mlm Prospects

If you are trying to create a steady flow of leads into your home business then you need to put the old lead generation methods on the backburner and look at embracing new attraction marketing techniques into your promotions.

In this article, we will highlight several internet network marketing tips you can implement to start drawing prospects into your business funnel. The truth is, old school methods may have once worked and worked well but today speed is everything and it’s no longer satisfactory working with one or two prospects at the one time.

Prospecting online means you could literally work with dozens of people at the same time but without having to meet them face to face. The internet has allowed people to be able to educate and train people en masse and better still, from all parts of the world. As opposed to physically prospecting people, there are no restrictions to how far and wide you can place your marketing messages.

Tips For Internet Network Marketers

Here are several ways to attract people into your sales funnel. By using these methods, a lead trickle can turn into a torrent if only you will apply them.

Let’s take a look at the attraction marketing process and a better way to find interested prospects.

1. You create web properties. This is be in the form of a website, blog or web 2 sites. We recommend starting with a blog.

2. You put content on your site related to your niche. Whether it’s health or technology related, the content needs to educate your readers rather than sell.

3. Once your site is up you then start promoting. Write articles and submit them to article directories, bookmark your pages, submit your RSS feeds, place comments on authority blogs related to your niche.

4. Create a web 2 campaign using sites such as Squidoo, Hub Pages, Wetpaint, Ning and Multiply linking them back to your main site. Remember, the information you place on these sites should be of an educational nature and not hard sell.

5. You then promote your web 2 sites by bookmarking and submitting RSS feeds.

The difference here is you are creating your web 2 properties based around specific keywords so you’re actually targeting your audience. In other words, you’re placing your message in front of people who are actually looking for it and ready to receive it.

As far as internet network marketing tips go, this is the basic outline of the attraction marketing process and unless you’re using it then you will be left at the starting blocks as we head into a new era of network marketing promotions.