Category Archives: Market and Franchise

The 6 Ws Of Target Marketing

As with any full color printing ad that you create, theres one thing that you should know when you plan- who is your target market?

Defining your target market means focusing on target clients that have the potential to become definite buyers of your product or service. They are the ones who have a need for your business. They are most likely small groups that have the same needs, wants, problems, issues, interests, and experiences.

When target marketing, not only do you customize your color printing to address the needs of your potential clients; it also allows you to limit your costs so you can work according to the resources available to you.

So who is your target market? In order to get those who would actually buy from you, you need to know the 6 Ws of target marketing:

Who?
Who would benefit most from your product or service? Who has the most potential to buy from you? Are they men or women? Does your product create excitement among the young generation or the much older ones? Is your target market family-men or are they single-working moms?

What?
What do these target clients want to buy? What are their interests? Are they easily keyed up everytime a new model of mobile phone comes out of the market? Are they a techy-kind of clients? What do they mostly purchase each year?

When?
When do they usually buy- when they have the money or when they need it? During sales or even on regular days? When do they shop? Do they enjoy wrestling with so many people during sales? Or they would rather buy after everyone has stopped the buying frenzy? Do they buy on impulse?

Where?
Where do they usually buy- at the local grocer or at the mall? Do they drive to out-of-the-way shops to get specialized items? Do they get excited when they see thrift shops or outlet stores? What about garage sales?

Why?
Why do your target clients want to buy? Because they need it or they buy it on a whim. Do they actually believe that your product or service is effective?

HoW?
How does your target market buy? In bulk? Are they interested more on single purchases? What about buying wholesale?

So who is your target market? They are the ones who satisfy the 6 Ws of your marketing campaign. For your next color printing
ad, understand your target market and create a marketing campaign that answers your target clients needs and wants. Not only would you be able to have an effective ad in your hands, but gain as many clients who you can benefit immensely in the process.

Are You Ignoring the Mobile Market It’s Time to Start Paying Attention

Are You Ignoring the Mobile Market? It’s Time to Start Paying Attention

The mobile market is huge and it’s only growing. Sales of mobile devices are skyrocketing and some experts predict the mobile web may become THE web of the future. Unfortunately, lots of businesses are ignoring this trend and paying the price. Are you one of them?

Let’s look at some stats. According to the firm Gartner Inc., mobile purchases will increase by 70% by the end of 2012. Late last year, Econsultancy.com reported that as many as 70% of small businesses still don’t have a mobile site. This means a staggering number of businesses haven’t caught on yet.

My Site’s Not the Mobile Market Type

In the past, everybody thought that only certain types of sites needed a mobile version. If you were offering location-based services or services people use when they’re on the go, you need a mobile marketing site. Otherwise, it’s a waste of time. But now mobile web surfing for all kinds of services is increasing and people are using their mobiles for everything they do online.

People have always used mobiles to find key information like where to get lunch or how much a purse is selling for online. Now they’re digesting web content like articles and videos, shopping for all kinds of goods, and interacting with friends on social media. There’s nothing they DON’T do on mobiles, which means every business should have a mobile site.

Building a Mobile Market Site Is a Pain!

While creating a mobile site requires some investment on your part, it’s not tough at all.

You could even argue that building a mobile site is easier than a PC site. The design should be minimal, with less text and smaller images. Navigation is simple, with everything being a page or two away from the front page. Mobile design is about minimalism and doing more with less.

Where Do You Get Started?

If you’re clueless and intimidated, here’s a great way to get started on your mobile journey – buy and use your own mobile device. Once you start surfing the web from a handheld screen, you’ll see how it’s different. You’ll understand quickly how your site needs to be designed.

You’ll also learn about how your customers use their devices. For example, when you’re on a PC, you’re likely to be multitasking. You’re sitting at your desk with the TV on, and you come and go. When you’re on your smartphone, you’re much more focused. Your attention is on getting it done. You’re looking for key information and once you find it, you’re on to something else.

The mobile revolution isn’t something to fear. It’s something to embrace. And if the Econsultancy.com stat is accurate, there’s a good chance your competitors haven’t gotten started on their mobile market site yet.That means it’s a great window of opportunity for you if you get started and beat them to the punch.

Get your site ready for the Mobile Market.

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Top reasons to invest in the stock market

There are a lot of reasons why people may want to invest in the stock market. Here are some of the top reasons why people think that playing the stock market is a great investment strategy:

1. Financial Freedom This is the main reason why most people are interested in the stock market. Some of us are not satisfied with our day jobs and are looking for an escape from the typical 9-5 workday. Others would just like to make some extra money. Investing in stocks can give you that financial freedom. In fact, many traders earn a living from just trading stocks. Day traders buy and sell stocks frequently, buying stocks when the prices are low, and making hefty gains when they sell at high prices. The downside is that as easy as it may sound, it is actually not that easy. There is a risk that you will lose money in the stock market. Not everyone can make money from investing in the stock market, especially if you just speculate. However, with the right amount of dedication and research, you may find yourself making money from investing and giving yourself that financial freedom.

2. Saving for Future/Retirement Instead of actively trading invest in stocks for the long term. This is the passive method of investing, where you buy certain stocks and hold it over time. This strategy is good if you dont have a lot of time on your hands. You still need to monitor your portfolio from time to time but you dont need to actively trade. For example, imagine if you had bought Google or Apple a few years ago and held it until now. Your investment would have skyrocketed without having the need to actively trade.

3. Diversification Investing in stocks is one method to keep a diversified portfolio. This is important because you dont want to keep all your eggs in one basket. Along with investing in bonds, mutual funds, and your 401(k) plan, stocks will help diversify your portfolio further. Diversification will allow you to reduce your risk by allocating your money to different investments. That way if one financial instrument is doing poorly, it wont impact your portfolio as much.

Reasons why people may want to invest in the stock market are not only limited to the ones I have listed above. There are actually many more reasons why others invest in the stock market. For example, some people just like to invest for fun and like the thrill of it.

Consume Misleading Has A Shock On International Market Of Resveratrol

Global supply market value of resveratrol is $ 50.2 million. Among them, 70% is used in the U.S. dietary supplement market. Europe will continue to maintain its status of the world’s second largest resveratrol market. While the Asia-Pacific region has a fastest development, especially in markets of Australia and New Zealand. However, resveratrol manufacturer declares that global market suffers the distress of misleading claims. It will have certain constraints on hot development scenarios of the whole resveratrol market.

Resveratrol is often touted as the bioactive substances in grapes and red wine, resveratrol compounds of interest in the explosive growth in 2003. Studies have shown that resveratrol can increase the life span of yeast cells, the international media fanfare of publicity, inspire the desire of the people against aging drugs. Since then, the research done for the biological nematodes, fruit flies, fish and mice resveratrol and life extension linked.

In addition, other studies have reported that resveratrol also has anti-cancer, anti-inflammatory effects beneficial to cardiovascular health, there is potential for the fight against diabetes, can enhance the energy endurance, and prevent Alzheimer’s disease. Although resveratrol is most common in red wine and grapes, but it is more common source of Aster plants, resveratrol from the Aster plants will remain a major form on the market.

In every 100 mg of resveratrol in the end-user prices vary widely, for example, less than $ 0.10, while for the price as high as $ 8 or above the level of mixed-ingredient formula applied to supplements containing resveratrol. When applied to the field of food and beverage, consumer-oriented per 100 mg of resveratrol costs will be higher, this is because in the preparation of the food matrix has a higher water activity, the technical difficulty caused by the high cost.

The media widely reported health benefits of resveratrol, as well as in Asia to its interest in increasing the development of the market is being propelled. Wide publicity in the media, the market for the high demand for resveratrol supplements, undoubtedly inspires many dietary supplement manufacturers to enter this market. The doses and forms of the product developed by pharmaceutical raw materials suppliers are different.

However, current international market due to an adequate supply will continue to be the price of resveratrol formation of downward pressure. Identify suppliers, customers concerned about product quality and supply capacity is greater than the focus on price. Sought the face of the heat of consumers on the labels of some products of the resveratrol concentration, source and purity of the introduction has made a misleading claim, no doubt, poured cold water on a hot market. Which also affect the dose and efficacy in patients with end-use.

Therefore, the entire market has suffered the distress of misleading claims. And this situation is likely to continue. Negative reaction from customers may have a bad influence on this rapidly developing market. The supplement manufacturers must aware that it will restrict development of the entire market.
Source:

Japan Dental Devices Market Analysis And Forecasts To 2015

Browse Complete Report: Japan Dental Devices Market

GlobalDatas Japan Dental Devices Market Analysis and Forecasts to 2015 report provides key data, information and analysis on the Japan dental devices market. The report provides market landscape, competitive landscape and market trends information on seven market categories including crowns and bridges, dental chairs and equipment, dental implants, dental lasers, dental biomaterials and dental radiology equipment. The report provides comprehensive information on the key trends affecting these categories, and key analytical insight on the market dynamics. The report also reviews the competitive landscape in terms of mergers and acquisitions, pipeline products and technology offerings.

Scope
Forecasts & Analysis of the Japan dental devices market to 2015.
Market segmentation by crowns and bridges, dental chairs and equipment, dental implants, dental lasers, dental biomaterials and dental radiology equipment.
Market Analysis from 2001 to 2008, including new updated 2008 data.
Analysis of the leading companies and competitive landscape including 2008 company market share analysis.
Analysis of key dental devices pipeline products, new technologies and clinical trials.
Insight into the key mergers and acquisitions (M&As), partnerships, venture capital and private equity investments.
Qualitative analysis of market drivers, market limiters regulatory issues and future outlook.

Reasons to buy
Understand what the new growth opportunities are within the Japan dental devices market.
Develop a clear knowledge & understanding of the Japan dental devices competitor landscape and how this will change to 2015.
Identify acquisition opportunities across the Japan dental devices market.
Identify key winners and losers and who is best positioned to take advantage of the emerging market opportunities.
Exploit in-licensing and out-licensing opportunities by identifying products, most likely to ensure a robust return.
Make more informed business decisions from the insightful and in-depth analysis of the market and the factors shaping it.

Buy Now: Market Research
Browse All: Dental Devices Market
Browse: Japan Market

Related Reports:
Global Dental Devices Market Analysis and Forecasts to 2015
Canada Dental Devices Market Analysis and Forecasts to 2015
UK Dental Devices Market Analysis and Forecasts to 2015

Profit From A Preschool Franchise Business

Kindergartens and preschools have become extremely popular. In bigger cities you will see big preschool franchises as well as smaller start ups. So if you are thinking of starting your own preschool, here are few things to keep in mind and why you should opt for a preschool franchise. To begin with lets look at some statistics. The preschool industry in India is estimated to gross about Rs 4,004 crore. The sector is likely to cross Rs13, 821 crore by 2012, a growth of more than 28% per year, according to estimates from brokerage firm CLSA Asia-Pacific Markets.

With over 40% of learning taking place from the 1 to 4 age group preschools have become imperative. Parents want quality preschools for their children and are willing to go that extra bit for their children. Rest assured if you opt for a preschool franchise and are a good task master you are bound reap profits in the near future.
Opting for a preschool franchise makes setting up a lot easier for you. You have to adhere to certain pre requisites and guidelines which enable you to be focused and do things in a streamlined fashion.

A preschool franchise comes with a reputation. It already built a name for itself, developed its own education system and done its fair share of branding activities and advertising. Parents will always trust an established over a smaller start up.
A preschool franchise caters to parents who have moved to new cities. Sending their children to same school as they did before is a comforting element for all parents. With the education system being the same it helps children adapt faster.

A preschool franchise works on a profit sharing model. Therefore some franchises will go that extra mile to make sure you do well, so they do well! This means extra guidance and support for you.
The different preschool chains in India are Roots to Wings, EuroKids, Kidzee, Shemroack schools, Bachpan just to name a few. The royalty and investment depends entirely on location. A preschool franchise can cost anywhere from 3 to 15 lakhs and the fees can be anywhere from 8,000 to 40,000 per annum. The need for preschools in India is only going to grow making it an extremely profitable venture.

How We Invest In Indian Commodity Market

What is Commodity Market

Commodity markets are markets where raw or primary products are exchanged. These raw commodities are traded on regulated commodities exchanges, in which they are bought and sold in standardized contracts.

Making Money in Commodity:

It is not easy to make money in commodity as we think. The main reason behind this, there is no right time of when to enter or exit market. There are many ways to invest in commodities, including the futures market, buying the actual commodities (gold and silver are examples of easy-to-store commodities), Commodity ETFs (exchange traded funds), and stocks whose business model involve commodities.

How to Invest in Commodities

As new in commodity market everyone wants to know that how they will invest in commodity market. Here we will show you how to invest in commodity market. You can trade easily in commodity market by following these simple steps:-

Talk to your Commodity Broker:-
” You will need to communicate that your net worth meets a certain threshold.
” You must also have a high patience for risk.

Decide Area to invest in commodities futures or options
” A futures contract is an agreement to buy a commodity at a set price and at a set date. Most investors close out their position before the buy date rather than take the commodity.
” Options allow you to buy and sell the commodity itself. Unlike futures, you are not locked into buying or selling by a specific date.

Buy commodities futures
” Place the minimum required deposit with your broker. In most cases, a relatively small amount of money can control a large quantity of commodities.
” If the value of your futures contract decreases, you will be required to place more money in your account to cover the loss or else lose your position. This is known as a margin call.
” Commodities can increase or decrease in value on a dime. Margin calls are not uncommon.

Purchase commodities options
” You can buy “mini” option contracts that are a fraction of the full contracts bought and sold by institutional investors.
” Options spreads allow you to offset the cost of your investment by selling options to other investors while you purchase options for a later date.

According to me this is best to hire an advisory firm for this. But before hiring an advisory firm you must sure that you have hire a right firm who will provide you accurate Commodity Tips. Any advisory firm makes lots of research in providing Commodity Tips to you. Once you hire an advisory firm it will be there responsibilities to make money by your investment.

Cashing In With A Holiday Franchise

If you’re interested in investing in holiday franchises, then you will want to read this article. In this article we will discuss what makes holiday franchises successful, and what to look for before investing in a holiday franchise opportunity. After reading this article you should be able to assess whether or not a holiday franchise is right for you, and if so which one would be a good investment.

Every business has a time of year where it is more profitable than any other time. Most good holiday franchises peak out during a specific holiday like Halloween, Valentine’s Day or Christmas. However, most successful holiday franchises are able to sustain business throughout the rest of the year or Elise break even with costs, or can operate profitably only a few times a year, and then close down for the rest of the season.

Secondly, they can work in reverse. Some businesses that are very successful overall, are even more successful during the holidays. Look at UPS — it’s not specific to holidays, but during holidays when everybody’s buying gifts for loved ones across the country, they will need a way to deliver those packages. This is what makes the UPS franchise such a great holiday business. Things to consider when looking for holiday franchises is to think outside of the box.

If you’re stuck for ideas on different holiday franchises to look at, think about what businesses complement different holidays. For example, Ms. Fields cookies are perfect for Christmas, because Santa Claus is known to eat cookies. Not only that, people like to buy cookies for gifts for Christmas. If there’s a certain holiday you’d love to have a business franchise revolve around, think of all the complementary goods that are related to the holiday. Make a list, and then analyze different franchise opportunities which coincides with that list.

I recommend looking at Holiday Franchises as a way to add to your franchising portfolio, not for someone that is just getting started. While these franchises can give you so much success in the holiday months that is makes up for the lack of profit during the off-season, it can very risk to put all your faith in just a couple of months. For example, what if one Christmas season there was a shipping scare due to terrorism? You as the franchisor could of just lost tens, possible hundreds of thousands of dollars due to the lack of faith in the shipping industry.

Finally, a holiday franchises is just like any other franchise. It needs to have a proven track record, a profitable business model, and the demographics in your area you to coincide with the demand for the franchise. Do your homework, and make sure you get a franchise lawyer to analyze the franchise agreement.

In conclusion, follow the advice given in this article and you should be well on your way to finding the right holiday franchise that fits your needs perfectly.

Berkeley CA Homes for Sale Market Comparison Report (December 2009 vs. December 2008)

We analyze several housing market indicators in order to present an in-depth breakdown of Berkeley Ca Homes for Sale Market comparing December 2008 to December 2009.

Summary of Key Points

Berkeley Ca Homes for Sale market suffered a decrease in home prices however that acted as an incentive for buyers leading to a significant increase in home sales

Median Sales Price (-8.23%), Median Days on Market (-26.86%), and Number of Units Sold (30.77%)

Big Picture: Out of 20 cities analyzed in the East Bay, Berkeley was one of 12 cities that saw a decrease in median home prices and Berkeley buyers used that to their advantage snapping up 30.77% more homes in Dec 09

Berkeley Ca Homes for Sale

The city of Berkeley experienced an 8.23% drop in median sales price from last year going down from $751,333 (Dec. 08) to $689,505 (Dec. 09). In the city of Berkeleys case, the decrease in median sales price spurred a dramatic reduction in median days on market and a comparable increase in number of units sold. Median days on market for a house in the city of Berkeley for December 08 was 43 days compared to 31 days in December 09 and number of units sold have increased from 39 units in Dec 08 to 51 units in Dec 09. It is apparent that the $60,000 drop in home prices caused a ripple in the Berkeley housing market. The drop in prices was enough to cut median days on market by 26.86% and alternatively drove up sales 30.77% by attracting home buyers with lower prices. A similar trend as Berkeley can be seen when analyzing home data for neighboring cities Walnut Creek and Castro Valley. Walnut Creek ca homes for sale saw their median prices slashed by almost 20% but like Berkeley, that in turn caused a drop in median days on market (23.08%) and an increase in number of units sold (5.26%). Same for Castro Valley ca homes for sale drop in median home prices (8.01%) however a decrease in median days on market (46.08%) coupled with an increase in the number of units sold (26.32%).