The Effects of Google Algorithm Updates on SEO
When Google established an algorithm change in 2013, the rules of SEO writing transformed. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
The focus in not on Keywords. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also demand you to begin employing branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They need that you are creative and utilize variety. You must not employ an exact match anchor text and spam sites are famous for this. The majority of the exact anchor text doesn’t use proper grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.
The primary point is that Google is monitoring how you build backlinks and should have many non-relevant or low carb backlinksto your site, you may be in trouble. Google is also tracking how fast you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The primary idea is that it is getting more difficult to rank highly in SERPs that opens opportunities for digital advertising and web design firms like Linknow media bbbwhich offer quality Linknow reviews and articles.
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