Category Archives: Marketing

Building A Solid Foundation For Affiliate Marketing

Considering the state of the global financial situation, it is no surprise that so many people are looking to make money on the net. So it is totally understandable that affiliate marketing would be so attractive. Selling affiliate products is much easier for obvious reasons There is no product creation involved which is ideal for beginners. However, very soon afterward reality settles in, and the new IM marketer realizes how much is involved with being a successful affiliate marketer. The best thing any new person can do is become educated as much as possible about many aspects of online marketing. That type of education will help form a very solid foundation for success.

There are a few “must do for success” action items; effective market research is one of them for so many reasons. This is related to choosing a great product to promote. The ability to make money will hinge largely on the particular product you decide to market. You need to decide on whether it’s a physical or digital product. Both of those types of products sell well online, depending on what it is, and you can make money with either one.

Another important distinction is to know that choosing a product is also choosing your market. Naturally, the group of people who buy any product are a part of a particular market, or niche within a larger market. So you have to look at the overall picture when you are weighing a product. Your market must be the kind that spends money plus has it in the first place. There are most definitely markets on the net that are lacking in spendable cash. On the other hand, there are plenty of markets that are not known for being big spenders. They may very well decide to spend in other markets, but for some reason they will not spend in your market.

You will also need to make a decision about how you intend to promote your affiliate offers. Many times people will go with what they know or their strengths. Really, no person can adequately tell you what is the most ideal approach for you. Do not avoid dealing with this particular matter because you will have to very soon.

If you want to really succeed with affiliate marketing, then adopt an attitude that is 100% serious. Tons of people fail online, and it is because they are not looking at what they do as a real business. So just step back and understand that you have the potential to make a lot of money, and that should help you become more serious. There is no substitute for hard work and dedication with affiliate marketing.

What Is The Difference Between Modern Marketing And Traditional Marketing

Marketing has come a long way from those days when sales staff utilized some form of traditional marketing schemes such as advertising, to current marketing methods such as SEO (search engine optimization), E-mail Marketing and Social Media Marketing. However, be it traditional or modern, marketing is a technique generally used to promote products and/or services to possible customers. Aside from this, it also aids in setting up a client or customer base. Anyway, whichever marketing strategy it is, marketing still enables the business owners to connect and relate with their customers in every possible way.

Technological advancements have lead several firms to modify and develop their lead generation and marketing methods. From those conventional processes, these businesses are flexible enough to try novel changes to conduct their marketing campaigns. They have used new ideas and practices in promoting their products and/or services in order to beat competitions. Though there are many companies that have relied on modern methods to carry out their marketing, there are still some firms who prefer to make use of the tried and tested traditional techniques.

There are actually numerous traditional marketing strategies that organizations apply to promote their market offerings, but since the surfacing of current innovations, they opt to these fresh approach in marketing. Rather than spending millions on a firm’s resources (such as on TV advertising or any other conventional marketing schemes), businesses can simply cut down their expenses by employing some new marketing strategies such as b2b telemarketing, SEO and email marketing and advertise it just as efficiently. E-marketing is another term for online marketing. It’s a selling tactic which is gradually more being implemented versus the traditional types of marketing. For those companies which intend to build an online presence in an economical way possible, then this can be the most favored solution. One of the benefits of e-marketing is that it can hit a bigger client base because it makes use of the World Wide Web as an effective channel to connect with more than enough prospective customers.

A successful business entails a careful research of the market, products and services. Indeed, it takes time and effort to know what strategies work for the company. Business owners have to find ways to look for the right techniques which can meet their customer needs. To accomplish this, companies can outsource their marketing needs to dependable call centers to beat out their competitors.

Internet Based Affiliate Marketing What Are The Main Resources You Need To Success

There are many aspects of Internet based affiliate marketing. The industry evolves so fast. It creates even more complex environment, particularly for people who just started. It is very likely to feel overwhelmed with so many Internet marketing resources available on the net. However, without understanding the basic resources for your business, you will not be able to build the foundation of your business to enhance your success.

In Internet marketing business, website holds important role. A well designed and efficient website will promote your product or service effectively. It is important to choose the design and structure that is appropriate with the type of your business. A clean and uncluttered site is better. Use only the most important and relevant elements on your web pages.

Unique domain name helps your website stand out in the crowd. However, it is also important that prosperous customers recognize what your business is offering.

By implementing search engine optimization strategies using keywords and key phrases, your site will appear higher on search engine results. Excellent tools for keywords searching include Google Adwords, Overture and Word tracker.

Another excellent tool to analyze your marketing efforts is Google Analytics. It produces daily snapshots of activities in your website. You then can use it to evaluate the type of traffic, the source of traffic and activities from different segments your website received. This will help analyzing whether you are doing right or whether you need to improve something.

Tools used for reputation management are very valuable Internet marketing resources. These tools will allow you to keep track of how well your marketing efforts are working. Also, monitor how other sites and users are reacting to these efforts. Google Alerts and Yahoo! Alerts both provide notifications when your site mentioned or listed on other websites. Monitor your products and other business interests with this tools.

Creating op-in lists is also important Internet marketing resources. Typically, internet marketers use an auto responder for this purpose. With visitors to your site’s permission, auto responder will capture their contact information. You will be able to use the lists to design promotional materials, creating e-newsletters and Internet marketing products and services.

There are many Internet based affiliate marketing resources on the Internet to help you run your online business. However, by implementing the above resources, you’ll be able to enhance the functions and features of your website to build highly targeted traffic. Therefore, increase your chances to success.

Red Planet Marketing Ltd Offers Comprehensive Solutions To All

Red Planet Marketing Ltd, the company that has been rendering valuable service to the direct marketing sector for over a decade now, specialises in offering comprehensive solutions to all.

Red Planet Marketing was formed in 2000 in Leeds as a result of the efforts of Mars Cowley, the Managing Director of the company. Mars Cowley and her team of die-hard sales and marketing professionals worked hard to realize their dreams, which were all big ones. They wanted the company to conquer new heights in the direct marketing sector and hence they dared to take challenges head on and think on totally new lines when it came to running their promotional campaigns. Their efforts gave spectacular kind of results and the company expanded and later shifted base from Leeds to London. The company now reaches out to an impressively large number of clients representing different sectors and the customers are spread all across the length and breadth of the UK.

As a leading direct marketing company in the UK, Red Planet Marketing Ltd specialises in offering comprehensive solutions to all- clients as well as customers. The company offers clients the most appropriate of marketing solutions, helping them promote their products and services using innovative strategies and the right kind of marketing moves. The company offers to the customers perfect shopping solutions, helping them to shop for quality products sitting in their homes or from their workplaces. Using the unique Human Commercial methodology, the company builds up a perfect and direct kind of rapport with the customers and gets to form a clear and correct idea of their needs, interests and changing lifestyles. In accordance with these, the company brings to them the kind of products that they need, at all times. The main attraction of this is that the products are all of international quality and the price always attractive. The customers always find their interests safeguarded and they understand that the company stands as much for them as it works hard to promote the interests of its clients.

It’s perfect goodwill, earned by sheer hard work and its concern for the welfare of all, that has worked in favour of Red Planet Marketing Ltd and its marketing campaigns.

Network Marketing is a Pyramid

There are many questions that people ask regarding Network Marketing; however, one of the most popular questions that most people ask “Is Network Marketing a Pyramid”?, which means that ONLY the individuals at the top of the Network Business make the majority of the money. The answer to this question is definitely NO!! Network Marketing has a structure based on productivity, not seniority like ALL Corporation in the World.

For instance, in any business in the world they use a Pyramid structure; in which, starts with the CEO on top of the organization, then Vice President, then General Manager, and managers and so on. In this structure, who is going to make more money? Yes, the CEO, whom is the person on top of the organization. They are paid on experience, education and seniority, even though they might not be the most productive individuals of the corporation.

Is this a fair system? In my opinion, I do not think so. A fair system is where individuals are paid based on their productivity. Whom ever produces more, get paid more, whom ever is less productive gets paid less. I believe this is a much fair system. And this is the system that Network Marketing Business emphasizes.

No matter what your education or your previous experience, you have the exact same opportunity as every other “independent representative” of your company.

In fact, even the Master Distributor (similar in position to the CEO in the corporate America business model) can be out-earned by ANY distributor who is more productive and adds more to the bottom line.

In my opinion, and that of Warren Buffet, Donald Trump, Richard Kyosaki and Dr.Charles King, we believe Network Marketing is the fairest business model. In fact, it is the only business model that I know of that truly rewards productivity and allows absolutely anyone, no matter what their background, to achieve true wealth.

Top 10 Email Marketing Tips

Email Marketing Tip #1: Collect targeted audiences email addresses by SPAM free opt-in subscription manager or trial download options.Sending emails to millions may not work; sending mails to target tons will work for you. So, avoid buying bulk email list from third parties. Always use your opt-in list for your bulk email marketing. Collect email IDs from your website blogs, forums, and trial downloads, registrations.

Email Marketing Tip #2: Group your email list based on product/subject categories to avoid sending non-interest emails.

Email Marketing Tip #3: Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail.

Email Marketing Tip #4: You must always have an unsubscription link in your email.If the user unsubscribes from your list, you must stop sending emails to that email address.

Email Marketing Tip #5: Avoid sending same message multiple times to same email ID. Your Email Marketing Software should have reliable tracking to control redundant emails.

Email Marketing Tip #6: Many email clients will not allow attachments while receiving and may mark such email as SPAM or move to JUNK folders. You need to avoid attachments to reach your subscribers inbox. In case if you want to show some attachments to your subscribers, upload on your website and send an URL to download the file.

Email Marketing Tip #7: Try to reduce the email content in order to deliver fast and also to improve readers count. Make simple and clear text message with link to your site regarding the announcement. Email Marketing best practices is to avoid SPAM and reaching recipients inbox. Text emails are faster than HTML emails and may avoid many SPAM issue

Email Marketing Tip #8: Avoid SPAM filtered words in your article to reach your audiences.

Email Marketing Tip #9: Most of the emails should be delivered to your subscribers in the week days to get maximum benefits. However, personal user products like weight loss, health, beauty items, etc. and related emails must be delivered in the holidays to get more attention.
People will love to search these kind of products in the week ends at home, not at office.

Email Marketing Tip #10: Reducing the price is a good technique to attract buyers during economic downtime. Create offer pages and coupons and start sending emails to your opt-in list. This will get more sales than regular sales.

Good luck for your Email Marketing Success !

Affiliate Marketing Tips That Will Help You Become Successful

There are many people online that are trying to make money with affiliate marketing. This is a great way to make money online if you know what you are doing. Many people never figure out how they can become successful because they don’t take the time to research it. There are many tips, eBooks, reports and other things that can help you learn what you need to know about affiliate marketing. You just need to take the time to learn.

Here are some affiliate marketing tips that can help you achieve the kind of success you want. Many people have been successful making money with affiliate marketing and you can too.

One: You need to educate yourself about everything you can find on affiliate marketing. This is very important to you becoming successful. You are going to have to familiarize yourself with the tools that will help you to succeed in affiliate marketing. You will also need to learn about the different marketing methods that you will need to use to get traffic to your online business. There are many things that you will have to know and it is up to you to find out what they are and learn about them. You will never achieve success if you don’t take the time to do this.

Two: You need to sit down and come up with an affiliate marketing plan. List all of the different marketing methods that you know of and do some research to find out about any that you are not aware of. Then make a list of the ones that you want to try. You want to have five to seven methods working for you at all times. So, always start with your list and then pick one method to try first. Once you have that method mastered, you can add another one to the mix; doing this will stop you from becoming frustrated and discouraged.

Three: Get help when you need it. You will need help if you want to build a successful affiliate marketing business. Other internet business owners can be a great source of help for you. You can find them hanging out in forums, read their blogs or websites and if necessary you can also contact them. Building a successful business online is not as easy as most people make it out to be and having help is essential to you finding the success you want.

These are not all of the affiliate marketing tips that you need to know but they are very important ones. It is important for you to take the initiative and do whatever it takes to succeed with your online business. No one can do this for you. So, start researching how other business owners make money with affiliate marketing. You can learn a lot this way. So, get started now.

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

Make The Most Of The Marketing Mix

Business administration involves the creation of a road map that outlines the specific goals that the business is working to achieve and targeted benchmarks for when those goals will be reached. By constructing a business and marketing plan companies develop strategies for reaching their goals in a timely manner. Experts in business recommend that ten percent of the budgeted operating expenses for the business be spent on marketing.

Because customers are the lifeblood of any business how the allocated dollars are spent on marketing can make a significant difference to the bottom line revenues that a company generates. Return on investment is essential for any business and finding marketing channels that will give returns above what is spent is the goal of the marketing department. The challenge for marketing directors comes in finding the right channel to put marketing dollars into and effectively creating a campaign for the selected channels that will give the highest returns.

The marketing mix is a term used to describe the combination of different channels that are to be used by the company to attract new business and increase customer retention. Within the marketing mix the director and his or her team divide the budget and make allocations for where, when and how the marketing dollars will be spent. Some channels may receive more money than others depending upon the cost of entry to the marketing channel and the effectiveness of that channel in returning dividends through sales to consumers.

A marketing mix might consist of print advertising in magazines and newspapers, direct mail, television commercials, radio spots and internet marketing. While traditional forms of media are dividing the budgets of big business smaller companies can also model a scaled version of a marketing mix down to fit their budget.

Where once the elements of traditional forms of media were incorporated into the marketing mix the online revolution has altered the perceptions and spending habits of many Americans. While some forms of media may still be included in the budget of a marketing mix directors of marketing departments are realizing that dollars spent on internet marketing are bringing the highest returns on investment.

While allocating a larger percentage of the budget to internet marketing on a macro level, executives are discovering that there are sub-channels within the internet marketing medium that require further study and division of the channels budget on a micro level. Search engine optimization, pay-per click campaigns and social network marketing are just a few of the options available to marketing departments that are focusing the core of their budgets on the cost effective and highly reachable consumers of their marketing dollars.

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts