Category Archives: Market and Franchise

Lessons Learned From The Stock Market

THE STOCK MARKET volatility of the past few years has taught some valuable lessons about the stock market:

* THE MARKET TENDS TO REVERT TO THE MEAN. There is a tendency for the stock market, when it has an extended period of above- or below-average returns, to revert back to the average return. Thus, following an extended period
Of above-average returns in the 1990s, the stock market experienced a significant downturn, helping to bring the averages back in line.

* DONT CHASE PERFORMANCE. Investors often move out of sectors that are not performing well, investing that money in investments that are currently high performers. But the market is cyclical; and often, those high performers are poised to underperform, while the sectors just sold are ready to outperform. Rather than trying to guess which
Sector is going to outperform, make sure your portfolio is broadly diversified across a range of investment sectors.

*AVOID STRATEGIES DESIGNED TO GET RICH QUICK IN THE STOCK MARKET. The stock market is a place for investment, not speculation. When your expectations are too high, you have a tendency to chase after high-risk investments. Your goal should be to earn reasonable returns over the long term, investing in high-quality stocks.

*DONT AVOID SELLING A STOCK BECAUSE YOU HAVE A LOSS. When selling a stock with a loss, an investor has to admit that he/she made a mistake, which is psychologically difficult to do. When evaluating your stock investments, objectively review the prospects of each one, making decisions to hold or sell on that basis rather than on whether the stock has a gain or loss.

* MAKE SURE AN INVESTMENT WILL ADD DIVERSIFICATION BENEFITS TO YOUR PORTFOLIO. Diversification helps reduce the volatility in your portfolio, since various investments will respond differently to economic events and market factors. Yet, its common for investors to keep adding investments that are similar in nature. This does not add much in the way of diversification, while making the portfolio more difficult to monitor. Diversification does not assure a profit or protect against loss in declining financial markets.

* PERIODICALLY CHECK YOUR PORTFOLIOS PERFORMANCE. While everyone likes to think their portfolio is beating the market averages, many investors simply dont know for sure. So, thoroughly analyze your portfolios performance periodically.

* NO ONE KNOWS WHERE THE MARKET IS HEADED. No one has shown a consistent ability to predict where the market is headed in the future. Past performance is no guarantee of future results. So, dont pay attention to either gloomy or optimistic predictions. Instead, approach investing with a formal plan so you can make informed decisions with confidence.

How Swot Analysis Helps A Market Research Company To Analyze The Market

SWOT analysis is a valuable tool in the kitty of a market research company. The company provides detailed market research reports for their clients in a particular industry. It employs various methods and techniques to collect, gather and analyze the information about different companies in a particular market and a particular sector. This analysis determines where a particular company fits between its internal and distinctive capabilities and external opportunities and threats. SWOT stands for Strengths, weaknesses, opportunities and threats of an organization.

The SWOT analysis is performed for each organization to assess its strengths and weaknesses and to get required insight in the potential and critical issues that can affect a venture. These processes are comprised of three important phases where it determines the strategic issues, the strategy and the implementation and monitor of the strategies.

Determining the Strategic issues relevant to a firm

A market research company starts this analysis by determining the firms position in the relevant industry. It also determines the companys position in the general environment. They also determine the internal issues, external issues, opportunities and threats that affect companys prospects. They analyze and rank the external issues according to probability. It also lists other strategic factors, external or internal that can affect the competitive position of the company in the long-term.

Identifying the Strategy

Next important step is the identifying the capability of the firm to fit into its internal capabilities and external environment. In addition, this process also requires designing alternative strategies for addressing vital issues. The market research company makes use of critical SWOT matrix to identify the strategies.

Implementing and monitoring strategies

After identifying the strategies, the next job is to implement and monitor the strategies. It includes assigning responsibilities, allocating budget and then monitoring progress and reviewing the process from the beginning.

Conclusion

Market research offers the great insight about the market and the consumers. In addition, keeps the company updated of changing tastes of the consumers to help it cater to the changing consumer tastes. The market research companies make use of SWOT analysis to develop corporate, product and marketing strategies.

With the help of this analytical tool, the company can work towards improving the strengths of the clients company and reducing the weaknesses. It can help increases strengths by making targeted efforts such as building strong brand name, increase market share and improve the skills. Though the company does not have any control over the external opportunities and threats, by increasing the companys strengths, it can help them grab opportunities.

SWOT analysis helps in situational analysis and can help in analyzing the present situation and make best use of it. The firm can use the forecast given by the market research company in its report to devise the strategies to counteract the problems and exploit the opportunities. Lucintel is among the leading market research companies providing their valuable services to global clients.

Is A Car Wash Franchise A ‘cash Flow’ Machine

The best answer to that question about a car wash franchise depends on your comfort level with taking risks. Every business has risks involved and car wash franchises are no different, however they do offer a unique opportunity in a cash business.

There are a few things you must consider before diving into the car wash franchise industry. The first decision is to decide what type of car wash franchise system you want to own. You have the option of a fully automated system that does all the work for you or you can choose to have a partially automated system that will require employees to finish the work. At first glance the fully automated one seems like the most logical choice but having more running equipment can mean more expensive things that break down and need fixing. Don’t forget that if your machines are down, cars aren’t getting washed and no money is coming in.

Choosing the right location for a car wash franchise is practically the most important thing you can do, and I’m talking more about cities than specific locations. Seattle rains about 300 days per year and people aren’t really interested in washing their cars there. On the flip side, sunny southern california barely has rain and people in socal really want to keep their car looking clean.

In talking about cash flow for a car wash franchise, one immediate hurdle is the initial franchise start up fee which ranges anywhere from $1,000 to $100,000. Typically they are in the $20,000 – $30,000 range. Some franchise fees are even non-refundable even if you decide to not buy the franchise. Make sure you find that out before you put any money down.

Another major cost of owning a car wash franchise is the royalty payments. They typically range from 3% – 6% of gross sales, not net profits. Some franchises have minimum monthly revenues no matter what happens in your business. So if you have some slow times or it rains 14 straight weekends in a row, you still gotta pay the minimum requirements.

Don’t forget that other typical car wash franchise expenses include equipment, signs, working capital, advertising fees, etc. Equipment could be anything from chemicals to car accessories to cash registers.

Bottom line is that owning a car wash franchise for cash flow is a proven business system as long as all factors are taken into consideration and smart business choices are made.

The Lifestyle Disorders Market Outlook to 2014 Reimbursement issues, market dynamics, pipeline compounds

Lifestyle drugs have been a much debated segment of therapeutics for the pharmaceutical industry primarily due to the issues surrounding their inclusion in drug payment plans and diversion of resources for their research. These drugs have been a point of contention also because of a lack of clarity in defining them. For the purpose of this report, lifestyle diseases have been defined to include a range of indications that affect an individuals quality of life even though they may not be deemed a medical problem.

The market was led by the MDD therapeutic segment followed by hormonal contraceptives. The smallest indication among the lifestyle disorders was alcohol dependence. The overall market was $37.2bn but is forecast to decline, albeit with a low single digit CAGR over the 2008-14 period.

Lifestyle disorders are marked by slowed R&D process and limited investigational products though MDD reflects some differences to this scenario. Each of the therapeutic indication s considered in this report reflects a markedly different scenario that substantiates the investment case around them. For instance:

In the antidepressants market , the older antidepressants such as tricyclic s and monoamine oxidase inhibitors, have given way to agents that target metabolism, storage and release neurotransmitters such as serotonin and norepinephrine.
In case of obesity, compounds with novel mechanisms of action such as GLP-1 pathway, monoamine transmission, PTP-1B receptor and melanin system, are being investigated.
The hormonal contraceptives market is marked with little R&D that has led to gaps in contraceptive technology. The industry needs to invest in contraceptives with better side-effects profile to aid compliance.
Growth of the erectile dysfunction market would be determined by the market dynamics ensuing between Viagra, Cialis and Levitra.
In the smoking cessation market, growth prospects of the leading brands such as Pfizers Chantix, are likely to be determined by the markets response to the black box label warnings on neuropsychiatric effects, introduced in July 2009.

Key features of this report
Epidemiological analysis of the therapeutic segments and forecast prevalence over the period 2008-14
Forecasts and analysis of the key products in the lifestyle disorders market over the period 2008-14, across major classes of treatments
Overview of key events in the global lifestyle disorders market that have impacted treatment trends and sales potential.
Strategic and growth analysis of leading pharmaceutical corporations based on sales focus by drug class, currently marketed products and R&D product portfolios
Detailed analysis of the major classes of treatments across all the therapeutic segments analyzed in the report
Detailed analysis of the clinically differentiated products in the lifestyle disorders market pipeline and sales forecast of key R&D pipeline products in the global lifestyle disorders market

The Importance Of Hospitality Marketing For Your Business

If you’re one of the people who are doing business in hospitality trade, then, I am certain yu will perceive how a lot of work it involves. On high of that, the hospitality trade have also got a huge competitor. Here,you just cant rely on one supply to plug your services and your entire business. You should proactive and you should constantly be on your feet. If you’re caught flat-footed, it will cost you. In such trade whihc has so a lot of competition, you need to invariably be willing to use standard and unconventional tactics.

Marketing is definitely no different in the hospitality industry. In fact, the hospitality business has such an aggressive competition in this market just as a result of this can be a business that is very seasonal and relies on very volatile situations. It will be always necessary to cope up with the competitin out there through the use of different Marketing methods. One price-effective and economical Marketing strategy that companies or small-businesses use is that the internet.

Before more going into more details, you’ve got to perceive that the hospitality industry is completely different from other industries. In this business, most of the cash is made in peak seasons where everyone tends to go out of town. The window of opportunity is terribly short, and thus, you have got to work double time. If you miss this window, you are either going to have to attend for the following one or you’re going to possess to work for more customers during the lean season. The internet may be a very useful tool because with this, you can market your business twenty four hours a day, seven days a week. Just imagine what that might do for your business if you are doing it well.

In hospitality Marketing, like in all other industries, you first have to acknowledge your market. The rationale for this can be as a result of it’d be more economical and it would be a lot of economical. In this industry, you only cant market your business to everyone. That may be too expensive and it would need too much work.

Once you’ve got found your target market, you can now begin making your campaigns. Your campaigns can embrace designing your webpage, creating advertisements, and the particular process of getting your word out. Its all about being economical, which is why the net is the first place that you should go to. In the web, you can a lot of or less target any demographic and you can fine-tune each campaign to your specific market.

Stock Market Secret

Want to know a trading secret that can make you rich? This secret has been used for a long time by some of the top traders. You might wonder why these traders would be so secretive, and not share their great knowledge with all of us. Well, to be honest, they have shared it with us. Many times they spoke about, and wrote about this trading rule.

W. D. Gann said “You can make a fortune by following this one rule alone.”

Burton Pugh called it “one of the most valuable of market habits and the trader should follow and profit by this most dependable of all market laws.”

So, why doesn’t everybody listen to these great sages of Wall Street? To tell you the truth I don’t know, it could be because this trading rule is so simple that it gets overlooked. I find that people often think that if something is this simple it couldn’t possibly work. Well, I have some advice for them. Don’t over complicate things, “KISS” (Keep It Simple Silly).

So, do you want to know what this great Stock Market secret is? It’s the 50 of the previous price movement. This rule works in both upward trending and downward trending markets.

Let’s imagine that ABC stock started its most recent run at $10 and moved up to $20 before it began to pull back. A buy order would be put at $15 (50 retracement. Some of you will recognize these as Fibonacci Retracement Lines, and you would be correct. Traders used the 50 mark. No, sometimes price might not make it all the way to the 50 and 62 rule will not apply.

Most charting services have a Fibonacci Retracement Tool that draws the 38, and 62 rule in mind. Check for it on historical charts. You will be amazed how often it occurs and how well it works.

Own A Franchise Financial Conversations To Have With Your Family Before Choosing A Franchise

Guest Blogger: Ray Moore, CFE, Vice President of Development, BrightStar

The successful franchisee will first and foremost find the right fit. The right fit may be the one that best fits his or her financial resources and goals. The potential franchisee should sit down with their spouse and family and ask some hard questions. Together they will have to decide what outcomes they need to realize to consider this venture a success. They will have to separate out the must have or non-negotiable outcomes before shopping for a franchise opportunity.

The couple/family should agree to the following each family will have to fill in the blanks according to their own circumstances. Its a good idea to consult an accountant:

1.We will not invest more than $_____ of our cash/liquid capital.
2.We will not borrow more than $______ in additional funds to capitalize the business.

With any start up, business owners need to have enough money, either set aside or in other income, to cover household bills and run the business for 12 to 18 months. The following questions will help determine how much is needed:

3.To make sure we can still live comfortably while growing the business, we will cut our household budget to $ ____ per month for at least ____ months and be sure to never exceed that budget.
4.We will only buy a franchise that we have confidence can get big enough to feed itself, i.e., income (cash flow) will cover monthly business expenses (fixed and variable costs), no later than ___ months after signing the agreement.

With many new business start ups, the owner will not be able to take a salary for 1-2 years. The family needs to know that household expenses will be covered during that time.

5.We will only seek a franchise for sale that we have confidence will be able to pay me a discretionary salary (enough to cover some or all of household expenses) without harming the business no later than ___ months after signing the agreement.
6.We will generate other income of $___ (amount needed to make up for loss of other income and savings budget) from ___ (spousal income, other household income or investments) independent of the new franchise business.
7.We will only pursue a franchise business opportunity that will allow us to have our initial investment back, i.e., pay off the start up loan from business income, in ____ months/years.

These are just some of the items that typically come up, or should come up, during the conversations leading up to buying a franchise. Asking the right questions will get you the answers you need. Ask them of yourself, your spouse, your family, the franchisor and other franchisees so you can get the full picture of what your life will be like while building your business, and what it can be like once you have established your new franchise.

Ray Moore, CFE, BrightStar

Kfc Franchise – What You Need To Know

A KFC franchise is just part of the umbrella of the Yum Brands empire. Yum Brands is the largest restaurant franchise system in the world. KFC franchises are located in over 80 countries worldwide and have sister franchises like Pizza Hut, Taco Bell, Long John Silvers and A&W.

There are quite a few advantages of being part of the Yum Brands family however, owning a KFC franchise may not be right for you.

First and foremost, any potential franchisee must be prepared to own more than one franchise. Therefore, if you want to open a KFC, you’re also most likely going to need to open another franchise in the same location. That’s why you see so many groups of fast food stores in the same location. A good idea would be to consider owning multiple franchises on multiple sites.

Yum Brands has quite a reputation for having ambitious business owners as their franchise owners. To be considered on their “good list”, you’re going to have to own at least three KFC franchises. In fact, ambitious franchise owners will get help from Yum Brands on building up their franchises.

The upfront cost to get into a KFC franchise is why so many people do not qualify for this particular franchise. Go ahead and plan on spending 1,000,000 to 2,000,000 to start up your KFC franchise and partner brand franchise. Furthermore, your net worth has to be above 1 million and you have to have liquid assets of at least $360,000. On top of that, you must have experience in the food service industry or least your partner must have that experience.

Plan on spending at least a year going through the whole process from start to finish. If you qualify based on their requirements, you will meet with the Yum Brands leadership to see if the relationship would be a good one for both parties involved. Then there would be the work finding a site and all that other fun stuff.

Bottom line is owning a KFC franchise can be very profitable and a very solid investment even if you can qualify for the high demands of buying a KFC franchise.

Star Wars An Epic In Space Opera Franchise

Star wars can be said as an epic in space opera franchise conceived initially by George Lucas. Star wars was released on May 25, 1977 under 20th Century Fox banner and soon became popular worldwide. Star wars films has generated a total of $4.3 billion box office revenue, making it the third-highest grossing film series. The franchise has also spawned other media starting from television series, books, comic books and video games resulting in the development of the series fictional universe.

The events developed in the star wars media take place in a fictional universe. The expanded universe and the alien creatures are depicted. Space travel is a very common thing that can be seen in the entire series. One of the most prominent element of the star wars is the Force, a form of energy that is omnipresent and can be harnessed by those who have ability to do so. The force allows the user to perform certain things that are supernatural and also amplify certain physical traits such as speed and reflexes. It is also looked as the dark side, when pursued, imbues the user with hatred and aggression leading to violence.

The series features many elements like Jedi knights, princesses and witches which are usually related to archetypes of the fantasy genre. The series feature sleek and futuristic settings, portrayed as dirty and grimy. In the early stages the concept of star wars was rejected but later the 13-page treatment written by Lucas lead to the remake of Akira Kurosawas The Hidden Fortress. Later on certain elements were added to the treatment such as the Sith, the Death Star, and a young boy as the protagonist named Annikin Starkiller, who later on became Lukes father, a wise Jedi knight. Here the force was introduced as a supernatural power.

The film became more satisfying as a self-contained film, ending with the destruction of the Empire by way of destroying the Death Star. With the success of the Star Wars, the film was elaborated as a series creating an independent film making centre. The term expanded universe is widely used and explained well in Star Wars. George Lucas retains artistic control over the Star Wars universe. The elements of the Expanded Universe has been well adopted in the film. To date, six films and three animation series have been produced for the television, with a live action series and a 3D-CGI animated series as well as Full length theatrical movie. In addition to the trilogies, several authorized films have also been produced. The Star Wars saga has also inspired many fans to create their own apocrypha set in the Star Wars galaxy.

China PUYUAN yarn market week (November 22) briefing

This week, PUYUAN wool yarn on the market traded flat with last week, but prices remained weak, particularly Pan yarns declined. 210D/36F nylon -6FDY, artificial high elastic cotton, polyester colored yarn prices have continued to fall.
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From the perspective of the trend of the market, Australian wool yarn knot-free mainstream products in the market this week within the quote while stationary, but the market turnover is low. O ‘s-eye yarn market prices stable, transaction oriented towards high count yarn, for example, 42 all-Australian wool yarn knot-free nitrile knotless yarn hair and 52 o thirty-seventieths, is very popular in the market, trading volume and other specifications unchanged last week. While the general rise in trading volume in the wool yarn, in which 42 purchasing power concentration in the market, and prices remain stable. Polo, imitation rabbit fur in the market this week while the shipment smoother, however actual contract allowance. Polyester colored yarn in the lack of trading volume in the market this week, falling product prices. Mohair sales falling this week, price stability has fallen. Rabbit wool yarn sales are slightly up, trading volume is still concentrated mainly in the eighty-twentieths of rabbit wool yarn, used in the production of scarves, gorras, and so on. Sheep yarn market recent frequent shipments and prices basically stable this week. Silk cashmere yarn market is held, in which 70 silk 30 cashmere silk cashmere yarn shipments frequently of late, while prices compared to the previous week basic smooth, products for the production of underwear, sweaters.

From flat knitting machine powered on in the lower case, Wujiang in jiaxing, Wang Fan, Hong He, Tongxiang PUYUAN III production run is a good trend, currently integrated around open chances in 95% downstream flat knitting machines. Pu Yuanmao shirt market is still booming, and sharp decline in estimated trading volume in the next week’s wool yarn does not, but lower prices due to upstream product containing nitrile yarn effects may continue to move the center of gravity.